Kamal Haasan’s “Thug Life” Trailer to Drop on May 17, Audio Launch in Hyderabad on May 24, Pre-Release Event in Vizag on May 29 – Aggressive Promotions Planned in Telugu

One of the most eagerly awaited Indian films of the year, Thug Life, starring Kamal Haasan and directed by legendary filmmaker Mani Ratnam, is all set to hit theatres on June 5. With anticipation running high, the makers have now lined up a series of high-voltage promotions to ramp up the buzz even further.
Featuring music by A.R. Rahman, the film’s first song has already struck a chord with audiences. Building on that momentum, the team has now crafted a special promotional plan.
- The trailer of Thug Life will be unveiled online on May 17.
- A grand audio launch is scheduled to take place in Hyderabad on May 24.
- A pre-release event for the Telugu version will be held in Visakhapatnam on May 29.
- Additionally, a unique audio launch event will be held earlier in Chennai at Sairam College, featuring a live performance by A.R. Rahman himself.
Kamal Haasan enjoys an enormous fan base in the Telugu-speaking states, and to connect directly with this audience, he is set to promote the film aggressively in Telugu.
Every promotional release so far—be it posters, songs, or teasers—has received sensational responses from Telugu audiences.
Thug Life will be released in Telugu through Sreshth Movies, headed by N. Sudhakar Reddy, father of actor Nithiin. The banner has previously delivered blockbusters like Vikram and Amaran and is now preparing for a massive release of Thug Life.
With multi-state promotional events and no compromises on scale or effort, the team is fully focused on positioning Thug Life as a true pan-India blockbuster.