Virosh Pair Sets Instagram Record: Vijay Deverakonda–Rashmika’s Manyavar Ad Becomes Most-Liked Fashion Campaign
A recent advertisement from the renowned fashion brand Manyavar, featuring the popular celebrity duo Vijay Deverakonda and Rashmika Mandanna, has created a massive buzz online. The campaign has reportedly achieved a global milestone on Instagram, becoming one of the most-liked posts for a fashion brand advertisement on the platform.
Popularly referred to by fans as the “VIROSH” pair, the couple’s Manyavar campaign has crossed 8.1 million likes and generated around 104 million views, reflecting the tremendous popularity and social media pull of the duo.
Surpassing Major Global Campaigns
What makes the achievement remarkable is that the Manyavar campaign has reportedly attracted more engagement than the widely talked-about Louis Vuitton campaign that featured football legends Lionel Messi and Cristiano Ronaldo together. This highlights the strong fan base and global digital reach enjoyed by Vijay Deverakonda and Rashmika Mandanna.
Celebration of the Virosh Craze
The massive response to the advertisement demonstrates the continuing craze surrounding the Virosh pairing, both on-screen and off-screen. Their chemistry and popularity have translated into significant engagement across social platforms, turning the campaign into a viral phenomenon.
Wedding Celebrations Add to the Buzz
The record-breaking moment comes shortly after the couple recently entered married life. Their wedding celebrations were held in Udaipur, followed by a grand reception in Hyderabad, attended by prominent personalities from cinema, politics, and other sectors.
Among the distinguished guests, A. Revanth Reddy visited Vijay Deverakonda’s residence to personally congratulate the newlyweds.
