Aditya Chopra Revives His Iconic Music Strategy for War 2: Only a Glimpse of Hrithik-NTR Dance Song to Be Released Pre-Launch

Get ready for a blast from the past—Aditya Chopra is bringing back his legendary music rollout strategy for the much-awaited War 2, starring Hrithik Roshan and NTR Jr.! In a bold move reminiscent of the rollout for Kajra Re (Bunty Aur Babli) and Kamli (Dhoom 3), Yash Raj Films will not release the full dance song featuring the two superstars before the film’s release. Instead, fans will get only a short glimpse—enough to spark excitement, but not enough to spoil the big-screen magic.

A top trade insider shares, “War 2 is set to be India’s biggest tentpole release of 2025. Everyone is eagerly waiting to witness the Hrithik-NTR dance showdown. Aditya Chopra knows the power this moment holds. He wants to build anticipation, not satisfy it early. His goal is to pull audiences into theatres, not YouTube.”

The strategy is classic Aditya Chopra: control the hype, preserve the spectacle, and let the theatre experience take center stage. Just like he did with Kajra Re, which wasn’t fully revealed until release day, and Dhoom 3, whose songs were tightly held back—War 2 will follow suit.

The source adds, “Aditya knows he has struck gold with the Hrithik-NTR number. Rather than giving it away online, he’s using it as a magnet to bring people into cinemas. Once they see it, they’ll want to come back again and again—because the song won’t be available anywhere else.”

Directed by Ayan Mukerji, War 2 is the next explosive chapter in the YRF Spy Universe and also stars Kiara Advani in a key role. The film will release in Hindi, Telugu, and Tamil on August 14, 2025, and expectations are sky-high.

So get ready: the glimpse of the epic dance-off between Hrithik and NTR is expected to drop this week—but the full magic will only unfold in theatres.