Peddi Hits Massive Pre-Release Milestone: Netflix Secures Streaming Rights for ₹105 Crore
June 17, 2025 / /
Ram Charan’s upcoming sports-drama Peddi, directed by Buchi Babu Sana and co-starring Janhvi Kapoor, has scored a record-breaking deal—Netflix has acquired its all-language streaming rights for ₹105 crore. This marks the highest post-theatrical OTT price for any Ram Charan solo project, surpassing previous benchmarks.
⭐ What This Means for Peddi
- Non-theatrical revenue triumph: With ₹105 crore already locked from Netflix and satellite, audio, and music rights expected to bring in another ~₹75 crore, Peddi is on track to fully recoup its production cost—even before hitting cinemas.
- New standards set: This deal surpasses Ram Charan’s last OTT hit, Game Changer, which fetched around ₹100 crore.
- Pan-India push: Netflix’s commitment underlines growing confidence in regional films with universal appeal—Peddi is expected to reach audiences in Telugu, Hindi, Tamil, Kannada, and Malayalam.
🎬 About Peddi
- A rugged rural sports saga featuring Ram Charan in dual athletic roles—cricket and wrestling—alongside Janhvi Kapoor, Shiva Rajkumar, Divyendu Sharma, and Jagapathi Babu.
- Music by AR Rahman (audio rights sold separately for over ₹25 crore to T‑Series).
- Produced by Venkata Satish Kilaru under Vriddhi Cinemas and distributed by Mythri Movie Makers and Sukumar Writings.
- Originally slated for March 27, 2026, aligning with Ram Charan’s birthday, with shooting ongoing in Hyderabad’s rural sets.
🔍 Why This Deal Matters
- Financial assurance: Peddi is already recovering its investment off-screen—an indication of the industry’s evolving business model where OTT and satellite rights carry significant weight.
- Streaming partners are getting aggressive: The fierce bidding—with Netflix overtaking Amazon Prime—reflects how platforms are racing for premium regional content.
- Boost for Ram Charan: After a mixed period at the box office (RRR soared, Game Changer underperformed), this massive OTT advance may reaffirm his status as a commercially bankable pan-India hero.
📆 On the Road Ahead
- Shoot schedule: Ram Charan is focused on completing Peddi by the end of 2025 with plans to begin another project soon.
- Big release ahead: The film aims to release in five languages and could premiere theatrically on March 27, 2026.
- OTT debut: Post-theatrical, Peddi will stream on Netflix, joining a growing catalog of high-profile Telugu films.
In short, the ₹105 crore Netflix deal isn’t just a major win for Peddi—it’s a statement on how regional, sport-driven stories are gaining pan-India appeal, and it provides a significant strategic and financial cushion for the producers and star alike.
Wishing Ram Charan, Buchi Babu Sana, and the entire cast-crew all the best—here’s hoping Peddi hits it big, both in theatres and online!
Posted in Films
