Vijay Deverakonda Opens First RWDY Wear Store in Hyderabad, Calls It a Dream Come True

Actor and youth icon Vijay Deverakonda continues to make waves, not just in cinema but also in fashion. His popular streetwear brand RWDY Wear, which gained a strong following online, has now made its move into offline retail. The brand’s first-ever physical store was launched in Hyderabad at Broadway, Banjara Hills, with Vijay himself inaugurating the space.

Speaking at the launch, Vijay expressed gratitude and excitement about this new milestone.
“There’s been constant love and demand from our fans for a walk-in RWDY experience. Today, we’ve made that happen. Launching our first offline store right here in Hyderabad feels special—this is home, and these are my people,” Vijay said.

Reflecting on his journey, the actor added, “Going from being a nobody to now being seen as a star hero, it’s been a wild, beautiful ride. The support I’ve received continues to amaze me, and I’m truly grateful.”

The new store promises to offer RWDY fans a closer and more personal experience with the brand’s edgy and youthful designs. With this move, Vijay aims to bring fashion and attitude straight to the streets—just as RWDY was always meant to be.