ZEE5 has just unveiled a bold new brand identity and direction, launching its “Apni Bhasha, Apni Kahaniyan” campaign

June 9, 2025 / Paulpavan /

🌟 What’s New?

  • A vibrant new logo and user interface spotlighting multilingualism, reimagined around the diverse cultures of India .
  • AI-powered, language-first experience: ZEE5 is structuring each language as its own vertical, backed by smart personalization to serve hyper-local audiences

📺 Subscription Packs & Pricing

Tailored subscription bundles have been introduced to fit everyone:

  • Regional languages (Tamil, Telugu, Kannada, Malayalam, Marathi, Bengali & more) start at ₹120/month for UHD and Dolby Atmos.
  • Hindi + Punjabi + Bhojpuri combo at ₹220/month.
  • All-Access pack (all languages) at ₹320/month, with yearly options for each.

🎬 Storytelling Roots

ZEE5 is set to roll out over 130 fresh titles in FY26 across genres—originals, films, non-fiction, and live content—delivering culturally grounded narratives inspired by folklore, regional legends, and compelling true stories

Highlighted upcoming releases:

  • Detective Sherdil (Hindi)
  • Sattamum Neethiyum (Tamil)
  • Mothubaru Love Story (Telugu)
  • Inspection Bungalow (Malayalam), and more

📌 Why Now?

This rebrand is part of a larger strategy aiming to empower regional storytelling and deepen user engagement:

  • Amit Goenka (President, Digital & Platforms) emphasized that the new identity mirrors India’s linguistic diversity and the company’s goal to enhance culturally relatable content
  • Kartik Mahadev (CMO) reinforced that language fosters a sense of belonging, and regional storytelling connects communities at scale
  • Raghavendra Hunsur (Chief Content Officer) pointed out the renewed focus on serving underserved audiences via localized, emotionally resonant narratives

🎯 The Bigger Picture

ZEE5’s reinvention is more than cosmetic: it’s a full-fledged transformation in content sourcing, tech, and consumer relevance. With local languages at the heart of its strategy, the platform aims to drive deeper engagement and expand its footprint beyond metros to rural India and the global diaspora. As digital consumption continues to soar, ZEE5’s lane is clear: regional authenticity, localized discovery, and emotionally-rooted storytelling.

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